Why don’t we always do what’s “best” with our money? Let’s be honest: most of us already know what we’re “supposed” to do with our money. But we don’t do it. Spend less than we earn. Save consistently. Invest for the long term. Avoid unnecessary debt. So why don’t we always do it? Why do […]

The true cost of a dollar, Rand or pound (or whatever you’re earning in) is not just what you earn. It’s what you give up to earn it. On paper, your salary might seem straightforward. $75,000 a year. £5,000 a month. R250 an hour. But those figures don’t tell the full story. What if the […]

Financial freedom quickly become reduced to a number, a target income, a certain lifestyle, or a retirement account that signals “you’ve made it.” But in reality, it’s more nuanced than that. It’s not just about what you have, it’s about how you feel. It’s about the sense of control, clarity, and calm that comes from […]

Good advice has always been about helping people make wise choices. But in the age of behavioural finance, there’s a new layer to consider: how we help people make those choices. Enter the concept of “nudging.” A nudge is a subtle prompt designed to steer someone toward a better decision, without removing their freedom to […]

Most of us like to think we’re being practical with our money. We weigh up the risks, run the numbers, and avoid decisions that feel too uncertain. But here’s a thought: what if what we call “practical” is sometimes just fear in disguise? It’s easy to equate safety with staying put. Leaving your money in […]

Let’s be honest, when most people hear the words “compliance” or “safeguarding,” they don’t exactly light up with excitement. These terms might sound like they belong in boardrooms or legal documents, far removed from the day-to-day decisions you’re making about your financial future. But here’s the truth: they matter more than you might think. In […]

HOW IT INFLUENCES YOUR FINANCIAL PLANNING Money is universal. But our relationship with it? That’s deeply personal, shaped by a multitude of factors ranging from age and life experience to cultural influences and socioeconomic status. Remember, it’s not just about the numbers. It’s also about who we are and where we come from. Understanding how […]

HOW BIOLOGY SHAPES YOUR FINANCIAL PLANNING It’s easy to think of financial decision-making as purely rational. After all, money is all about numbers, right? But what if the way we handle money has as much to do with biology as it does with strategy? What if our brains and bodies are constantly influencing our financial […]

HOW THEY INFLUENCE YOUR FINANCIAL PLANNING What would your financial life look like if it truly reflected your values? It’s a question worth asking because, when it comes down to it, money is just a tool. And like any tool, its value lies in how you use it and the purpose it serves. But how […]

We live in a world where more is often seen as better: more money, more investments, more security, more financial strategies. But what if there comes a point where adding more doesn’t necessarily add value? The law of diminishing returns suggests that beyond a certain point, additional effort or resources result in smaller and smaller […]